ImagineBR Street Festival

Total Duration:

1-day event (Fall 2019)

Estimated Investment: Modest event budget, supported by local vendors, partners, and in-kind contributions

Impact: Brought together hundreds of residents to reimagine the future of Plank Road through art, food, music, and community dialogue.

Public Benefit: Combined celebration and civic engagement to ensure the Imagine Plank Road Master Plan was shaped by the voices of those who live, work, and build in North Baton Rouge.

The ImagineBR Street Festival was a block-long celebration of culture, community, and shared vision for the future of Plank Road. Held as part of the Imagine Plank Road planning process, the event brought together residents, musicians, artists, food vendors, and local organizations for a day of connection, creativity, and input.

Alongside performances and food trucks, the festival featured interactive planning stations where community members could share ideas for transit, housing, business, and public space. It also hosted a resource fair with local service providers and occurred in tandem with a neighborhood cleanup organized by The Walls Project, helping to activate and beautify the corridor in real time.

This event was more than a celebration—it was a critical moment in ensuring that the Imagine Plank Road Master Plan was grounded in the lived experience, ideas, and hopes of the people it’s meant to serve.

Project Objectives

Engage residents in shaping the Plank Road Master Plan through accessible, creative formats

Celebrate the culture and community of North Baton Rouge

Provide direct access to local resources and service providers

Create a sense of ownership and excitement around future corridor improvements

Build trust and visibility for the planning process and for BBR’s role in it

Our Role

Community Engagement

We design and lead thoughtful charrettes, events, meetings and surveys that help residents shape every phase of planning and development.

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Urban Planning

We collaborate with public agencies, residents, and planners to shape bold, equitable visions for EBR—then help bring them to life.

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Community Benefits

Beyond buildings and infrastructure, every BBR project aims to create lasting impact. These benefits reflect how the project improves lives, supports neighborhood growth, and contributes to Baton Rouge’s long-term vitality.

Benefits:

Drew hundreds of residents into the Imagine Plank Road planning process
Elevated community voices through creative engagement and open dialogue
Supported small businesses, musicians, artists, and local vendors
Partnered with The Walls Project to beautify and clean up the corridor
Created a joyful, public space for neighborhood pride and shared vision

Partners

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Conclusion

The ImagineBR Street Festival was a living example of what community-led planning can look and feel like. It showed that when residents are invited to the table with joy, creativity, and purpose, they don’t just participate—they lead.