Entergy Site Master Plan

Total Duration: 2013 – 2016 (planning and developer selection); site developed

Estimated Investment: Planning by Build Baton Rouge; project catalyzed $20M+ in redevelopment

Impact: Transformed a 6.1-acre former utility site into a mixed-use anchor for Mid City, supporting commercial, residential, and cultural revitalization.

Public Benefit: Guided the adaptive reuse of historic Entergy buildings into Electric Depot—now a hub for food, music, retail, and housing along Government Street.

The Entergy Site Master Plan was a catalytic planning and developer selection process led by Build Baton Rouge to reimagine the former Entergy complex on Government Street. The 6.1-acre site—located just one mile from downtown—contained vacant industrial buildings with significant historic and architectural value, offering a rare opportunity for adaptive reuse in the heart of Mid City.

In 2014, BBR released a Request for Expressions of Interest (RFEI) seeking visionary development partners to transform the site into a vibrant, mixed-use destination. The goal: to activate Government Street, connect nearby neighborhoods, and drive reinvestment in a high-potential corridor.

Following robust community engagement and site planning work, BBR selected Weinstein Nelson Development as the project partner. Their vision ultimately became Electric Depot, a multi-phase redevelopment featuring restaurants, retail, entertainment venues, green space, and housing, all while preserving the original industrial structures.

The Master Plan served as the guiding framework for site design, infrastructure needs, phasing, and alignment with the larger vision for the Government Street corridor and Mid City reinvestment strategy.

Mid City Predevelopment Plan Entergy Project Website Weinstein Nelson’s Proposal

Project Objectives

Reposition the Entergy site as a catalyst for Government Street and Mid City

Preserve and adaptively reuse historic utility buildings

Attract a creative development partner through a transparent, community-focused process

Support mixed-use development combining food, retail, housing, and event space

Leverage the site's location and architecture to create a distinctive destination

Promote walkability, sustainability, and economic opportunity

Our Role

Urban Planning

We collaborate with public agencies, residents, and planners to shape bold, equitable visions for EBR—then help bring them to life.

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Community Benefits

Beyond buildings and infrastructure, every BBR project aims to create lasting impact. These benefits reflect how the project improves lives, supports neighborhood growth, and contributes to Baton Rouge’s long-term vitality.

Benefits:

Provided the vision and development strategy for what became Electric Depot
Activated a long-vacant, centrally located site for public use and enjoyment
Preserved historic structures while delivering new economic activity
Catalyzed broader reinvestment along Government Street and in Mid City
Attracted private development aligned with community goals and public vision
Showcased how public planning can lead to vibrant, inclusive urban redevelopment

Partners

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Conclusion

The Entergy Site Master Plan shows the power of vision, planning, and partnership. What began as a vacant industrial complex is now one of Baton Rouge’s most vibrant destinations—thanks to early investment, public process, and the belief that every great city deserves great places.