Florida Corridor Master Plan

Total Duration:

2022 – Present (planning completed in 2024)

Estimated Investment:

$775,000 planning budget; implementation ongoing

Impact: Created a comprehensive, community-informed master plan for equitable reinvestment along a 3.5-mile stretch of Florida Boulevard.

Public Benefit: Provides a shared roadmap for transforming the Florida corridor through transit, housing, green space, commercial revitalization, and infrastructure investment.

The Florida Corridor Master Plan is a comprehensive reinvestment strategy for a 3.5-mile stretch of Florida Boulevard—from Mid City to the Florida/Greenwell Springs split in North Baton Rouge. The corridor is a major connector for thousands of residents but has long faced disinvestment, vacancy, and underutilized land.

Led by Build Baton Rouge, the plan was developed in partnership with residents, business owners, faith leaders, elected officials, and city agencies. It is rooted in extensive engagement, data analysis, and urban design, and offers catalytic development scenarios for key opportunity sites. Focus areas include affordable housing, transit-oriented development, improved drainage and walkability, commercial façade enhancements, and small business support.

The plan was funded through a federal planning grant and released in 2024. It sets the stage for long-term implementation in alignment with the upcoming Bus Rapid Transit (BRT) line and BBR’s broader equitable development work.

Plan Executive Summary The Plan Plan Appendix

Project Objectives

Engage corridor stakeholders to co-create a shared vision for Florida Boulevard

Identify catalytic development sites and reuse strategies for vacant and adjudicated land

Support equitable transit-oriented development along the BRT route

Recommend infrastructure and green space improvements to address flooding and safety

Align public, private, and philanthropic investment priorities for long-term impact

Establish an actionable implementation roadmap rooted in community priorities

Our Role

Urban Planning

We collaborate with public agencies, residents, and planners to shape bold, equitable visions for EBR—then help bring them to life.

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Community Engagement

We design and lead thoughtful charrettes, events, meetings and surveys that help residents shape every phase of planning and development.

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Community Benefits

Beyond buildings and infrastructure, every BBR project aims to create lasting impact. These benefits reflect how the project improves lives, supports neighborhood growth, and contributes to Baton Rouge’s long-term vitality.

Benefits:

Delivered a community-driven plan for one of Baton Rouge’s most important corridors
Supported future affordable housing, business development, and transit upgrades
Built consensus across residents, developers, and public agencies
Provided site-specific recommendations for near-term projects and investment
Advanced equitable planning practices and transparent public engagement
Positioned the Florida corridor for long-term implementation funding and partnerships

Partners

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Conclusion

The Florida Corridor Master Plan is a model for how Baton Rouge can grow—by centering local voices, connecting infrastructure with opportunity, and planning for change that benefits everyone. With the groundwork now in place, Build Baton Rouge and its partners are moving from vision to action.